Carnival Cruise Lines

Carnival is an affinity co-brand of Barclays. This kit took home the prize with a 6.5% response rate (we cheer for anything over 3% in direct mail), and boosted acquisition for the bank. To date, Brad has directly managed over 1800 jobs for Barclays, including a wide range of traditional offset & in-line components. He has overseen acquisition direct mail and digital campaigns, providing strategic support, creative, production, development and print management, depending on project requirements. 

Date

2010

Client

Barclays

Role

Creative Director