NFL

Upon moving their entire portfolio to Barclays, we worked with the NFL, all 32 affiliated teams, and Barclays to devise multiple new campaign strategies for acquisition, early month on book customers, and customer retention during the portfolio trade. One of the many opportunities we've had was to work directly with Barclays in devising a Superbowl sweepstakes. 

Date

2012

Client

Barclays

Role

Creative Director