Hi, there! 

In the 16 years since I started working in design, I’ve been fortunate to have a diverse, challenging career, working across many different avenues and channels with some of the brightest folks in the business. 

It all started when I was 17 and landed my first paying gig in design for Time Distribution Services: an AOL Time Warner Company. Since then, I’ve worked extensively with top ranked Fortune companies, startups, local businesses and a passionate community of non-profits. Presently I serve as the Senior Creative Director of Consumer & Retail Bank for Capital One. I oversee an internal team of Associate Creative Directors, Art Directors & Copywriters while coordinating the work of multiple external agencies. My team supports stakeholders in Product, Marketing, Digital Adoption, and more than 750 Retail locations. In conjunction with outside organizations, my team produces National mass media campaigns, direct marketing initiatives, in-branch support materials, and owns the customer experience on all digital platforms.

Before Capital One, I worked for Zappos.com in sunny Las Vegas, leading internal design teams, supporting customer acquisition and retention programs. While at Zappos I led the development of an internal content studio and set-up a diverse learning program to train talent across the company in a variety of creative careers. 

I have a proven track record of building beautiful multi-channel campaigns, establishing robust content studios, leading empathetic research and user testing groups, while developing dynamic teams in both Agile and Holocratic environments. In addition to my career in advertising, I have more than a decade of experience in education, working as an Adjunct Professor and in-house instructor. 

Ignite Talks: 5 minutes & 20 slides later:
I can't, I won't, I quit. Strategies for building mental toughness and kicking demons in the throat.
Not Papyrus: Making a case for typography
Blending in &  Dr. Seuss: Creating your brand
The power of small giving: Why I sent $10 to 150 people
"Why": The power of why in design 
Lost & Found: Your personal story

Typography obsessed feeds:
instagram.com/bwason