About

Hi, there. 

I'm a creative leader that thrives in ambiguity, excels in fast-paced environments and has a passion for answering challenging questions. With 18 years of experience in design, brand, and marketing, I know when to listen and when to lean into the conversation. I enjoy working with diverse teams that leave their egos at the door and aren't afraid to roll up their sleeves to get the task at hand completed.

Currently, as a Sr. Creative Director at Capital One, I lead creative teams across three business units; Consumer Bank, Investing and Emerging Markets for Consumer Card. In my role, I drive creative strategy with senior executives, socialize work across the enterprise, and remove roadblocks so my teams can produce vibrant, meaningful and impactful work for our customers.

Outside of the office, I'm a vinyl collector, type enthusiast, and enjoy spending time at home with my two dogs. 

Ignite Talks: 5 minutes & 20 slides later:
I can't; I won't, I quit. Strategies for building mental toughness and kicking demons in the throat.
Not Papyrus: Making a case for typography
Blending in &  Dr. Seuss: Creating your brand
The power of small giving: Why I sent $10 to 150 people
"Why": The power of why in design 
Lost & Found: Your personal story

Typography obsessed feeds:
instagram.com/bwason