"We see a vibrant and just city that is nurtured by the ideas generated by our projects. We recognize that solutions are found in honest and passionate communication. The creativity of interdisciplinary collaboration advanced by our development will infect the city with the joy, determination, and spirit of our friend Christopher W. White."
For the Chris White Community Development corporation, I wanted to create a brand that allowed for the depth of creativity within the space to take the spotlight, and be the sole focus. The brand succeeds in its objective by allowing generous space in both the print and digital executions for the artwork to breathe, and captivate the audience, much as it may within the gallery space or artist lofts.