DCAD

Telling the story of an art college can be difficult. A two-year college that offers majors in fine arts, graphic design, illustration, photography, animation and interior design. DCAD is the result of a collaboration between The Pratt Institute in New York City and Corcoran in Washington, D.C. The college is full of life and vibrancy; an anchor in the community. We partnered with the college to fine tune the copy, finding middle ground that would be approachable to both students and parents. We looked through countless walls of work, and picked out a few pieces that highlight the life of the college. Art students aren't neat by nature, so we followed suit: tearing paper and collaborating with their Student Incubator on the cover. 

Date

2010

Client

Delaware College of Art & Design

Role

Creative Director