Brenda Mayrack for State Auditor

I joined Brenda Mayrack's campaign shortly after it was announced in December of 2013, and provided creative, strategic, print, social and digital media direction. Additionally, I oversaw the creation of all day-to-day marketing and voter outreach materials during the campaign, which ended on November 4th, 2014. While we didn't unseat the 25-year incumbent, we created an incredible grassroots campaign and volunteer team. And collected 45.8% of the vote, as a first time candidate. 

Date: 2014
Client: Brenda Mayrack
Role: Creative Director for UX, Visual & Copy