Reading Assist Institute

Before you can love to read, you have to learn to read. And before you can learn to read, you have to understand the mechanics of reading.

When we set out to design the next chapter for Reading Assist, we looked internally at influences in our own lives, and externally at those from the students of Reading Assist, the teachers, volunteers and broad community. What struck us, as a unique identifier was our passion for reading, and how the books we've read, have shaped our lives. 

In the spirit of the joy of reading, we designed the Reading Assist brand and website to echo these values. For example, the color schemes shift gradually from one classic to the next, such as "Pippi Longstocking" on the home page, to "The Adventure of Tom Sawyer" for the educator's section. 

Art Director: Sara Fabryka
Director of Development: Steve Roettger
Creative Director: Bradford Wason

Date: 2014
Client: Reading Assist Institute
Role: Creative Director for UX, Visual & Copy