Ugly Outfitters

Founded during a night out with friends, Ugly Outfitters shipped some of the finest vintage Christmas sweaters around the United States. We built a catchy brand on a bootstrapped budget and sold our sweaters blind. Customers simply put in their address and gave us their size. We took care of the rest. 

The outcome: we shipped to more than 20 states, gained a few thousand brand advocates and generated a ton of earned media. Co-Founders: Tim McIntosh, Steve Roettger, Drew Osberg & Bradford Wason


Date: 2013-2015